Sears expands ‘Scrubology’ shops
Sears Holdings is expanding the availability of its in-store professional apparel shop to 91 Sears and Kmart stores nationwide. Revealing of their core shopper.
Moms Love Tech
A recent NRF study shows about 12.7 percent of consumers plan to buy tech this Mother’s Day. Sixty-six percent plan to buy flowers.
Price – Still the Driving Factor for Purchases
NPD is reporting 85 percent of U.S. consumers say price will be an extremely important/important factor in deciding where to shop in the near future. This is consistent with CEA research that continuously finds price and feature set are the two primary factors influencing purchasing decisions. While other factors – notably environmental-related factors like use of recycled materials […]
On AmEx Sync
Lately, American Express has been very active integrating promotions with social platforms. I first noticed foursquare deals a few months ago and this past week noticed Amex has several Twitter-related promos running. Both leverage Amex’s recently launched (relaunched?) Amex Sync. Essentially, Amex card holders get pre-specified discounts when they perform certain tasks on social platforms (ie […]
Is Square Footage the Issue?
Over the last 2+ years, Wall Street analysts have pounded BestBuy on the size of their big box store fronts. Best Buy recently announced another 42 store closures – bring to 50 the total stores that will shutter in 2012. Best Buy has also worked over the last year to shrink their footprints. In some […]
Food Trucks: A Bubble in Food Service
CEA’s HQ is in Crystal City– an area that is perhaps a square mile at most (here’s a map: http://g.co/maps/tdcfy). There are roughly six thousand residents and about 60,000 daily employees in Crystal City. Like any urban setting there are a plethora of restaurant choices. And yet today there were at least 5 food trucks in Crystal City – District Taco, Doug […]