Posts made in November 5th, 2011

eReaders Taking Over B&M Stores

Posted by on Nov 5, 2011 in Blog, tech

The WSJ reported Barnes and Nobles is upping the ante on the Nook - giving it 2,000+ square feet of showroom in 40+ stores.  That represents nearly 10% of the average store size.

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Clear Sign Video Game Demographic is Aging

Posted by on Nov 5, 2011 in Blog

It should come as no surprise that in-game product placement is growing (remember Obama was the first presidential candidate to use in-game advertising/placement). Gaming has grown into a major media source and perhaps it is more surprising that in-game placement is more pronounced.  However, a note from this portfolio.com article on game consoles and advertising also tells another important video game evolution. Michael del Castillo writes,  One of the more successful examples of such pairing of corporations with games  is Jeep and Call of Duty. The pairing is twofold. An ...

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