Posts made in September, 2010

Kindle v. iPad: Value Positions, and Why Selling Hardware on Specs Alone is Dead

Posted by on Sep 16, 2010 in Blog, retail, tech

        On Monday Amazon premiered a new Kindle commercial during Good Morning America. The ad (above) portrays two individuals trying to read poolside - one on an iPad and one on the new Kindle.  The essence of the commercial touts the relative readability of Kindle’s e-ink display in direct sunlight.     Commentary (for example: here and here) on the new ad suggests a Kindle v. iPad strike. But the pundits miss the quintessential goal (and subsequent achievement) of the marketing spot. The Kindle ad isn't about besting the iPad, it is about showing the consumer a...

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The Potential of Ping

Posted by on Sep 2, 2010 in Blog

Yesterday Apple introduced Ping in iTunes 10.  As Jobs described it, Ping is “a social network for music. It's like Facebook and Twitter meet iTunes. It's all about music."  As Jobs explained, “Ping is for social music discovery. You can follow people and you can be followed. Most artists will hold their hand up and say 'you can follow me' -- you can hold your hand up and say that as well, or you can say 'people can follow me but I have to approve who follows me.' Then you can set up a circle of friends.” Discovery takes place at the intersection of information.  Some music discovery...

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Live Sports v. the Living Room: Some Advice for a Meaningful Stadium Experience

Posted by on Sep 2, 2010 in Blog

Tonight I was a guest on Sirius NASCAR Radio ch.128/XM 128 after being quoted in this USA Today article on how technology is impacting sporting event attendance and ultimately the future of live sports viewing. Along this vein I wanted to offer some additional insights on how to create a meaningful live sporting event experience for attendees. Sports fans and technology go hand-in-hand. Recent CEA research finds more than half (53%) of consumers who consider themselves high level sports fans also consider themselves early adopters of technology. This relationship has the potential to...

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e-Readers

Posted by on Sep 1, 2010 in Blog, Uncategorized

E-Readers aren’t a hardware story. E-Readers are a distribution story. E-Readers are one means to an end. They are about digital goods not devices

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